Customized Foodservice Marketing Solutions

Here at CHD Expert, we offer foodservice industry professionals customizable foodservice marketing and sales solutions. One of the things we pride ourselves on is understanding our Client’s businesses so that we can provide the sales and marketing team with the support they need to help move their business forward.

While we have a la cart products and services, like Easy2FIND, CHD FIND, GLAD, and FINDsweeper, we also have the capability to build customized foodservice solutions that combine a variety of our offerings to fit a businesses exact need. In addition, part of what sets us apart from other database companies are our strategic partnerships with Technomic and Foodservice Rewards, which gives us access to a complete view of the marketplace.

There are many different possibilities where your foodservice company might need a customized solution.  Here are two scenarios to consider: Does your company has unique sales geographies that you need to segment? Or, do you want to understand what the foodservice marketing potential and propensity for establishments to purchase your products? If your answer is yes, than you should request a free demo of our products.

We can create a custom and secure web based query platform that will not only house your data, but with our technologies we can apply custom filters or append this type of foodservice information.

So if you are interested, give us 20 minutes of your time to show you our product. Or, if you’ll be attending the 2012 International Hotel Motel Restaurant Show (#IHRMS) on November 10th to 13th, we’ll be there too and would be happy to chat then! Otherwise, email Brad Bloom at bbloom@chd-expert.com or call at 312-768-6900.

Foodservice Inforgraphic from our Partners at Technomic

This week we wanted to share some insight and a great foodservice infographic from our partners at Technomic.  While CHD Expert focuses on the data side of things. Technomic provides foodservice market research, Through their market research, they identified that income has a direct influence on why consumers use foodservice. Click here to see the infographic.

Here are some highlights from their report:

• Two-fifths (43 percent) of Affluent consumers compared to 27 percent of Working consumers say they prefer restaurants that offer new or innovative flavors and ingredients.
• Takeout usage skews to lower-income consumers; 58 percent of Affluent consumers’ foodservice occasions are for dine in, compared to just 42 percent of Working consumers’ foodservice occasions.
• Affluent consumers are still value shoppers, In fact, 41 percent of Affluent consumers versus 30 percent of Working consumers say loyalty and rewards programs can encourage them to visit specific restaurants over others.
• Traditional health claims that relate to calorie and fat content, such as low calorie, low trans-fat and low-fat resonate most strongly with Upper-Middle income consumers. Meanwhile, health-halo terms such as ‘local,’ ‘seasonal’ and ‘premium’ are most appealing to Affluent consumers, likely because they relate to the overall quality of the item, and, often, a higher price point.

To read the full press release, click here.

2012 International Hotel, Motel and Restaurant Show #IHMRS

With the holiday season quickly approaching, people have begun booking hotel and motel rooms for their winter travel plans.  As for the CHD Expert team, we just booked a few nights for a different hotel experience, and one that is not to be missed.

In one month from now, we will be spending 3 days in New York City attending the International Hotel, Motel & Restaurant Show (IHMRS), at the Jacob Javits Center.  The IHMRS is one of our favorite annual tradeshows, and is attended by about 25,000 industry professionals.

Every major player in the hospitality and foodservice industry will be in attendance, and we are happy to be among them.  Other sub segments that will be represented include decor, technology, foodservice equipment, flavors, linens, amenities, tableware, and many more. All together there are expected to be over 1,000 suppliers in attendance, and according to the website, they will be “organized by product category for your convenience!”

We will be walking the floor, and already have some meetings scheduled. If you too will be there, and would like to meet up and talk about hospitality and foodservice marketing, shoot us an email, and we can talk. bbloom@chd-expert.com. And if not, make sure to follow our twitter updates @CHD_Expert_US #IHRMS for updates from the show.