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CHD Expert Adds New Data Segments, Providing Foodservice Professionals With Intelligence On Restaurants That Have Just Opened And Those With Plans To Open In The Future

27 Feb

Chicago, Illinois (PRWEB) February 27, 2014

New data segmentation now allows CHD Expert’s customers to identify restaurants that have been open for less than 30 days, and those restaurants that have yet to open their doors to guests.

CHD Expert, the Chicago-based foodservice database and analytics firm is announcing the expansion of their operator filter suite in two new and exciting areas; businesses that have just recently opened, and those who have plans to open in the near future. These two new segments will provide critical insight to companies that sell to restaurants, as they will be able to use the data to contact decision makers in the critical process of outfitting their establishments and looking to build lasting relationships with food suppliers. The two segments will be available in March 2014.

Currently, CHD Expert’s Foodservice Industry Database (FIND) offers data at an industry-leading level of accuracy on over six million global operators, providing contact information that can be segmented and filtered by various criteria. The two new segments will be joining an already robust list of available criteria that includes location, units, menu type, revenue, average check, number of employees, and many other pertinent details.

This March, CHD Expert customers in select USA markets will be able to quickly identify two types of restaurants and other foodservice kitchens not previously possible – those with recently opened doors, and those who are scheduled to open in the near future. The segments will be broken down into two specific areas: New Business and Pre-Open. These two new filter options will join all the current age-related filters, which identify restaurants that have been open for less than one year, one to two years, two to five years, and five plus years.

The New Business segment will classify operators who have opened within the past 30 days. Imagine the possibilities this information can provide to CHD Expert customers, who will now be able to identify recently opened restaurants in their selected geography. Companies who focus on selling advertising, POS systems, or other digital services will be able to use this data to target prospects that have yet to solidify these necessary relationships, or who are ready to enhance their current operations. Specialty providers can use this data to target and sell their products to restaurants that may not have an identified provider at open, or after an initial experience with one, now want to change quickly.

The Pre-Open segment will recognize operators who have plans to open in the near future. This information will be highly desirable for any foodservice distributor or manufacturer who sells to restaurants or commercial kitchens. Vendors will now be able to strategically offer their goods to restaurants that are in the process of purchasing equipment and food products to outfit their establishment.

“Foodservice distributors, equipment manufacturers, and food manufactures have been requesting pre opening data for years,” said Brad Bloom, Director of Sales at CHD Expert North America. “Being able to connect with a restaurant or foodservice establishments while they are outfitting their kitchen and looking for suppliers while menu planning is the Holy Grail for sales professionals who sell to the foodservice industry. We now have this information available for our customers, and we are excited to see how this data positively affects their sales results.”

To learn more about CHD Expert’s foodservice database, or to learn more about CHD Expert’s latest restaurant data segments, please click the button below:

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CHD Expert Assesses the 2014 US Healthcare Foodservice Industry Market Landscape

3 Feb

Due to Obamacare the healthcare industry in 2014 is changing dramatically, and CHD Expert evaluates the status of the foodservice industry within our nations hospitals and healthcare facilities.

Many of the Obamacare reforms officially kicked in on January 1, 2014, which means changes for the healthcare industry.

For companies trying to capitalize on the increased spending by hospitals looking to upgrade their foodservice facilities and services, CHD Expert provides an overview of the current foodservice healthcare market landscape, highlighting opportunities for businesses that cater to the healthcare industry.

A growing number of hospitals across the United States have begun to invest more in their foodservice operations in order to create a friendly, hotel-like experience, complete with room service, cafeterias, gardens, and local produce. Foodservice helps the overall feel of a hospital, and with Obamacare in action, more health care facilities will look to improve their overall experience as it could assist in receiving funds.

According to CHD Expert’s data, there are over 54,000 healthcare facilities in the United States. This includes hospitals, rehabilitation centers, nursing homes, assisted or senior living centers, and other healthcare establishments. In addition to examining market size, CHD Expert’s data provides details around facility locations, and determines that healthcare facilities fall primarily within major cities and larger metropolitan areas.

CHD Experts data breaks down public and privately owned facilities and indicates that public institutions dominate the current healthcare industry. Approximately 86 percent of healthcare facilities are publicly operated. Comparatively, about 13 percent of the market is categorized as private institutions.

Of over 3,700 US hospitals, only 38 percent have self-operated foodservice operations. The majority of hospitals are managed by Foodservice Management Companies, the “big three” consisting of Sodexo, Aramark and Compass. Sodexo holds a majority of the market share with 27 percent of the Hospital market and 44 percent of the total managed hospitals.

Over 75 percent of hospitals also participate with a GPO (Group Purchasing Organization) to receive product discounts on food purchases. The GPOs with the highest market share of hospital participation are Premier, VHA and HPG. Of all of these participating hospitals, 46 percent have 100-500 beds. On the opposite side, over 30 percent have only 1-50 beds representing the smaller hospital market.

CHD Expert also reports that approximately 44.1 percent of all healthcare providers have between 100 to 500 beds. In terms of hospital size based on the number of beds, New York, California, and Pennsylvania all have at least one healthcare facility with more than 1,000 beds. The data also reveals that 40.3 percent of the healthcare facilities serve between 51 to 100 meals on a daily basis. On a larger scale, the total number of patients going through all US hospitals on an average day totals over 643,000.

Other filters CHD Expert have available to dissect the data include: Number of Meals Served Per Day and Number of Employees. There are also contacts available for each Hospital to include titles of, Purchasing, Foodservice Director and Chefs where available.

“Obamacare is influencing how a lot of businesses are structured, and this is certainly the case in the healthcare industry,” stated Catherine Kearns, General Manager for CHD Expert North America. “The US has some of the world’s most modern hospitals but since many Americans struggle with obesity, hospitals are reevaluating how they feed hundreds of thousands of people on a daily basis. This is highly coveted information for foodservice providers who cater their products or services to hospitals and other healthcare facilities. By understanding the numbers behind hospitals and healthcare facilities, providers can better focus their sales efforts and position themselves to acquire purchase orders from these healthcare facilities. Changes in healthcare are happening, and if your organization does business with healthcare facilities, this information could be critical to helping you land new accounts.”

To obtain more information about CHD Expert’s findings, or with general questions about education foodservice data, please contact Catherine Kearns – cathy(at)chd-expert(dot)com

About CHD North America

CHD Expert is the global leader in collecting, managing and analyzing data for the Away-from-Home Global Foodservice Market. For more than 10 years CHD Expert has been dedicated to supporting Foodservice channel members in providing a global vision and an in-depth understanding of the industry (in Europe, North America, and Asia Pacific).

Our objective is to support food service providers in their sales and marketing strategies by providing the most comprehensive and accurate foodservice census, housing operator intelligence for more than 5 million operators worldwide. For additional information, please visit http://www.chd-expert.com or call 1-888-CHD-0154.

CHD Expert Releases New Product, Restaurant Chain Locator, Enabling Key Decision Makers To Visualize The Foodservice Market Landscape At The Click Of A Button

21 Nov

CHD Expert, debuts their newest foodservice marketing intelligence tool, Restaurant Chain Locator, helping food service businesses find, track, and footprint chain restaurants across the United States.

Chicago-based foodservice database, marketing, and analytics firm, CHD Expert unveils its latest innovation in foodservice data, The Restaurant Chain Locator. The new Restaurant Chain Locator tool is part of CHD Expert’s interactive online database platform that provides restaurant chains and foodservice providers with new ways to evaluate the foodservice market landscape. This tool identifies the chain operator landscape and density, and can postulate the data onto specific geographic maps, provide aggregated counts, graphs and other business intelligence around the chain and independent operators. The Restaurant Chain Locator has the ability to overlay current U.S. Census bureau information to further evaluate decisions in comparison with other geo-specific key indicators.

According to the latest figures from CHD Expert’s foodservice database, there are over 227,000 total chain restaurants located in the United States. These 227,000 chain restaurants consist of more than 1,900 unique restaurant brands. Subway leads the way with over 25,000 locations across the United States. McDonalds, Starbucks, Pizza Hut and Burger King round out the top 5 most prevalent U.S. restaurant chains. Chain restaurants are defined as restaurants with more than nine units in operation throughout the US. See Figure 1 for the chain restaurant density heat map by zip code.

Data indicates that chains are more heavily located in major cities, with some zip codes containing more than 55+ different chain restaurants. On the contrary, there are zip codes that contain two chain restaurants or less. Some restaurant chains and foodservice providers might see low density areas as a growth opportunity, while others may want to focus on the more heavily populated zip codes. This depends on the businesses’ strategy.

Executives who are looking to expand or consolidate their restaurants’ locations can use Restaurant Chain Locator to evaluate the market landscape and make strategic decisions. This tool allows restaurant chains to visualize their locations and the footprint of operators around each of their units for competitive intelligence as well as new location placement strategy.

Restaurant Chain Locator features include the ability to: locate competitor establishments, visualize density of independents and chains locations within a given market or segment, view census demographics, and map out the results of their selection. With all the intelligence available in the database, a restaurant chain can now view footprints by segment, menu type, annual sales, #employees and average check, giving them more intelligence around their competitors in any given market.

“The restaurant industry is one of the most dynamic and volatile industries to be involved in,” stated Catherine Kearns General Manager of CHD Expert North America. “Restaurants open and close on a regular basis and when considering expansion it is vital to understand the current market landscape and evaluate from a macro perspective. The insight provided by this tool is a game changer for foodservice professionals who are looking to better understand their competitive landscape.”

To get a free demonstration of Restaurant Chain Locator please contact bbloom(at)chd-expert(dot)com.

CHD Expert is the worldwide leader in collecting, managing, and analyzing data for the Away-from-Home Global Foodservice Market. For more than 10 years, CHD Expert has been dedicated to support Foodservice channel members in providing a global vision and an in-depth understanding of the industry (in Europe, North America, and Asia Pacific).

Our objective is to support our clients in their sales and marketing strategies by providing the most comprehensive and accurate foodservice census housing market information for more than 4 million operators worldwide. For more information or learn about all of our products available, please visit CHD-Expert.com.

CHD Expert Releases New Data About the Florida Restaurant and Lodging Industry

26 Sep

New data available from leading foodservice database and analytics company, CHD Expert reports on the status of the restaurant and lodging industry in the nation’s fourth most populous state, Florida.

With the 2013 Florida Restaurant and Lodging Show taking place later this month in Orlando, foodservice database and analytics firm, CHD Expert reports on Florida’s current lodging and restaurant landscape.

With great weather, world-class amusement parks, natural wonders, and over 1,000 miles of coastline, Florida is a top destination for domestic and international travelers. People come to Florida looking for a nice time and according to CHD Expert’s latest data, Florida leads the country with 367 active resorts, accounting for over 20% of the Nations Resorts. By comparison, the state with the second highest number of resorts in the nation is California with 179, accounting for 10 percent of the national total.

Holding the third place, behind California and Texas, the state of Florida hosts over 6% of the hospitality and lodging market in the US. There are a total of 4,323 different lodging facilities in the state of Florida, 14 percent of which have a restaurant as part of the facility, much higher than the national average of 7.8 percent. Contrarily there are 2,632 hotels and motels in the state that do not include a restaurant, of which over 29 percent offer a complimentary breakfast to their patrons.

In terms of restaurant industry landscape, Florida has 44,811 total restaurants, which makes up 6.5 percent of the total restaurants in the United States of America. Figure 1: Florida Restaurant Breakdown by Market Segment compared to US Market

Figure 1 Florida Restaurant Breakdown by Market Segment compared to US Market

Figure 1 Florida Restaurant Breakdown by Market Segment compared to US Market

Florida is a family destination identified by its high percentage of Family Style restaurants. About 12 percent of the restaurants in the state of Florida fall into the “Family Style” segment, defined as a full service restaurant that does not serve alcohol with an average check of $6 to $12. In comparison, this is a much higher percentage than other large states like California (10 percent), New York (10 percent) and Texas (9 percent).

Florida hosts 11.4 percent of the Steak and Seafood restaurants in the United States, and Steak and Seafood restaurants make up 3.8 percent of the Florida market. Varied Menu is most common menu type in Florida, making up 20.5 percent of Florida’s menu type mix, followed by Pizzerias, which make up 10.1 percent. These menu types are similar to the US footprint in these menu type categories. Figure 2: Top 10 Menu Types in Florida Compared to US Market.

Figure 2 Top 10 Menu Types in Florida Compared to US Market

Figure 2 Top 10 Menu Types in Florida Compared to US Market

Florida also hosts a very high percentage of the US menu type totals in Latin and Caribbean menu types, although the numbers of these ethnic restaurants are not substantial compared to the more common menu types. Figure 3: Florida Top 10 Highest Percent of US Menu Types

Figure 3 Florida Top 10 Highest Percent of US Menu Types

Figure 3 Florida Top 10 Highest Percent of US Menu Types

Similar to the US Market, most Florida restaurants are independent (restaurants that have between 1-9 total units) and not part of a major chain. However in the full service restaurant segment, Florida has a slightly higher percentage of Chain Restaurants than the national average. Figure 4: Full Service Restaurants US Market Vs. Florida Market

Figure 4 Full Service Restaurants US Market Vs. Florida Market

Figure 4 Full Service Restaurants US Market Vs. Florida Market

Other fortuitous news for aspiring restaurateurs in Florida, is that 49.81 percent of restaurants in Florida have been in business for 5+ years. With the difficult times in the past for restaurants, Florida is coming back fiercely, with over 4400 new openings in the past 12 months.

When evaluating the average check cost in Florida, 23.8 percent of the time the bill ranges between $15-20. The check exceeds $50 less than one percent of the time and under $5 approximately 6 percent of the time. The majority of restaurant menu types that earn over $5 million annually are Varied, Italian and Seafood.

“Florida is a great place to visit and this is apparent when you look at how the states economy is impacted by the tourism industry,” said Nicolas Watson, Global Marketing Manager of CHD Expert. “With Florida’s popular resort culture and wide range of lodging accommodations, this state is designed to cater to the tourism industry. This makes Florida a prime target for businesses who want to sell products to the restaurant and lodging industries, and this recent data helps make the sales process more lucrative and effective.”

To access the most up to date lodging and restaurant information on Florida in its entirety, please contact Nicolas Watson: nwatson@chd-expert.com

CHD Expert Presents: The Clean Data Challenge – How Accurate is Your Organization’s CRM or Database?

21 Aug

CHD Expert is challenging organizations to test the accuracy of their current CRM or database. If you utilize data for sales, marketing, or business decisions, take the challenge and compare the accuracy of your data to CHD Expert’s Foodservice Industry National Database.

Chicago-based foodservice database and analytics company, CHD Expert, is rolling out the Clean Data Challenge: How Accurate, Complete, and Clean is your Organizations Database? The company is asking organizations to compare their current data to CHD FIND® (Foodservice Industry National Database), the industry’s highest standard for foodservice data.

Customers can count on CHD Expert’s database. With consolidated data from over 80 different sources, it is guaranteed the most accurate in the industry, and every record is supported with a money back guarantee. To prove this, CHD Expert is proposing that businesses take a stand against dirty data, and compare their current data records to CHD Expert’s FIND® Database. To help make this happen, CHD Expert is extending a free sample match opportunity until September 30th, 2013.

The Clean Data Challenge will provide participants with a gauge on the accuracy and completeness of their current database, as well as put them in contact with a CHD Expert data specialist to help determine the best ways the data can be used to benefit their business. This includes insight surrounding market penetration, and how many additional foodservice operators are available in the selected sample region.

To participate in the Clean Data Challenge, please identify and provide CHD Expert with 1,000-2,000 records for comparison. A CHD Expert data specialist will then walk participating organizations through a 4-step process, summarized below.

Step 1: Data Preparation: Select geography from current records that makes up approximately 1,000-2,000 records, and compile it in .xls or .csv format. Include a unique ID, business name, address, and phone#.

Step 2: Data Cleansing: CHD Expert will prepare the data as follows:

  • Postal normalization
  • Removal of dirty data and special characters
  • Formatting of all fields
  • Deduplicating repeated records

Step 3: Match and Append: CHD Expert will then match the clean data to CHD FIND’s master records, appending it with information from the CHD FIND database. This can include, data on market segment, market information, and/or contacts. Which businesses have closed will also be identified. It all adds up to a clear, defined picture of the current holes in the data.

Step 4: Delivery of Results: CHD Expert will provide participating organizations with the results from the Clean Data Challenge, and walk through the findings with selected participants. For further incentive, participating organizations will be provided with approximately 200 NEW additional sales and marketing leads in the same geography, which are currently NOT in the database.

“Rarely does a company have a database that is 50-60% accurate. Normally it is significantly worse,” states Brad T. Bloom, Director of Sales for CHD Expert North America. “What I find most interesting is people’s reaction when the challenge shows them how incomplete and/or inaccurate their data truly is. Some people are shocked, and some are not surprised at all. Regardless of their initial reaction, they are glad they participated in the challenge, and come away with a lot of insight. If your organization has data, put it up to the challenge. You will be surprised to see how it compares to the industry’s best.”

No business is too big or small to participate in CHD Expert’s Clean Data Challenge. If your organization is interested in participating, please register on CHD Expert’s Data Challenge Page and a CHD Expert representative will be in contact.

CHD Expert Identifies K-12 Schools That Participate in Free and Reduced Lunch Programs

12 Jul

CHD Expert identifies K-12 Schools that participate in free and reduced lunch meal programs, highlighting big opportunities for foodservice professionals in education.

Leading food service data and analytics companyCHD Expert, releases new data identifying the different schools that participate in government funded National School Lunch Programs.

June 21st marked the first day of summer, and while many children look forward to their summer break, being out of school poses a challenge for millions of children who live in food insecure households.

In 1946 President Truman introduced a federal assisted meal program to provide nutritionally balanced lunches at a free or reduced cost to children while in school. Currently this program is overseen by the US Department of Agriculture and there are more than 31 million children who receive free or reduced school lunches each day (Source:Food and Nutrition Service).

With the School Nutrition Association’s 2013 Annual National Conference taking place in Kansas City later this month, CHD Expert provides the latest numbers on Free and Reduced Lunch Meal counts for the entire United States.

According to CHD Expert’s FIND database, there are 63,406 K -12 Schools that offer Free and Reduced Lunch Meals in the United States. In addition, CHD Expert also reports that there are 4,367 school districts in the United States with more than 500 students on free and reduced lunch meals. In total, CHD Expert’s Education Database contains 123,140 K-12 Schools and 13,405 School Districts across the nation. This does not include CHD Expert’s Database for Colleges and Universities.

CHD Expert also breaks down and compares different regions within the United States. In the Pacific Region1 there are 661 school districts with more than 500 students on free and reduced lunch meals. The Midwest region2 by comparison has 1,025 such school districts. (Pacific States Include: Alaska, California, Hawaii, Oregon and Washington. Midwest States Include: Illinois, Indiana, Iowa, Kansas, Michigan, Minnesota, Missouri, Nebraska, North Dakota, Ohio, South Dakota, and Wisconsin.)

Other filters CHD Expert has available to dissect the data include: Ownership (Public, Private, and Religious); Enrollment, Number of Meals Served Per Day; Number of Schools in the District. There is also contact information available for each school and school district, which could include the titles of Principal, Superintendent, and Foodservice Directors.

“This is highly coveted information for foodservice providers who cater their products or services to schools and school districts,” stated Brad T. Bloom, Director of Sales for CHD Expert North America. “By understanding which schools obtain federal assistance, providers can better focus their sales efforts and position themselves to receive awarded bids from these schools. During times when school budgets are tight, being able to pinpoint who is getting a little extra help from the federal government can help your organization get more sales.”

To obtain more information about CHD Expert’s findings, or with general questions about education foodservice data, please contact Nicolas Watson.

Just in Time for The 2013 National Restaurant Association Show, CHD Expert Launches New Menu Type Segmentation For Their Foodservice Data, Web-Based Query Tool, Easy2Find

8 May

Leading food service data and analytics company CHD Expert, releases a new menu type filter allowing for more granular segmentation of restaurants by specific menu type.

Author: Nicolas Watson

Just in time for the 2013 National Restaurant Association Show, Chicago-based foodservice database, and analytics firm, CHD Expert, expands their available menu filters allowing for foodservice businesses to more narrowly target unique restaurants with their sales efforts.

As American food culture grows in popularity, themed and diverse restaurants are now opening on a regular basis. Ten years ago, few would have ever imagined dining at a Japanese Moroccan fusion restaurant or a restaurant specializing in meatballs, but now diverse ethnic menus are all the rage. While a diverse restaurant scene has been a treat for Americans’ taste buds, this presents a challenge for foodservice industry professionals, who are constantly trying to identify and pin point these relentlessly growing menu segments.

CHD Expert’s web-based query tool, Easy2FIND, provides a solution for foodservice industry professionals who need to sell and market to the ever changing restaurant landscape, and this new set of filters allows for deeper insight into a wide-range of less common menu types.

With Easy2FIND, more granular filters are now available for many emerging Asian and African menu types, including but not limited to: Malaysian, Cambodian, Pakistani, Tunisian, Lebanese, Russian, and many more. This is in addition to the already available “standard” menu types like Chinese, Barbecue, Vegetarian, Kosher, etc. Furthermore, this new segmentation capability also allows for standard menu types to be further dissected. For example, the common ‘Italian’ segment can be filtered to identify ‘pizzerias’ within the Italian segment.

“The restaurant industry is extremely competitive and complex,” said Nicolas Watson, Marketing Manager at CHD Expert. “As consumer pallets continue to evolve, restaurateurs, chefs and entrepreneurs tenaciously push the envelope to introduce exotic, unique menus. And while consumers reap the benefits, this becomes incredibly challenging and cumbersome for someone who is selling a product like Asian Chili Oil. With these new Easy2FIND filters, foodservice manufacturers and distributors now have a much deeper level of insight on their target markets, making their sales and marketing process much more efficient. We have already received some excellent feedback from our beta testing, and are very excited to roll out this tool in time for the National Restaurant Association Show.”

To schedule a demo of the Easy2FIND tool, and see if you qualify for a seven day trial, please contact Brad Bloom.

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