Valentine’s Day is today, and this is one of CHD Expert’s favorite holidays. Valentine’s Day not only brings loved ones together to celebrate their relationships, but it is also the time of year when foodservice brands get to run creative promotions to bring in customers who are looking to celebrate the holiday.
Here are three promotions that caught our eye this week (Feb 10 – Feb 14):
Copyright: The Wall Street Journal
Fourth Annual Qdoba Mexican Grill(R) Valentine’s Day Promotion Gets a Spicy Twist with Queso for a Kiss
On Valentine’s Day, Qdoba will bring back its annual buy one, get one free promotion, as it encourages guests to share a kiss with someone and get a free entrée with the purchase of a Queso entrée.
“Valentine’s Day is all about sharing love and happiness with those around us–friends, families, or even strangers–which is part of the reason why we love bringing back this promotion and sharing this day with our guests,” said David Craven, Vice President of Marketing Communications at Qdoba. “With the launch of two new Quesos right before Valentine’s Day, Queso for a Kiss is a great opportunity to let our guests share the flavors they love with their loved ones, while having the opportunity to try something new.”
To read the full story, click here.
Our Thoughts: Valentine’s Day is all about love and what better way to share that love than with a kiss and a free entrée. We expect to see people waiting in line to take advantage of this Valentine’s Day offer, especially with the release of Qdoba’s two new Queso flavors: Queso Diablo and Queso Verde.
Copyright: Restaurant News
Pop the Question at Fazoli’s Valentine’s Day
To celebrate Valentine’s Day, Fazoli’s restaurant is offering couples who get engaged on location, free spaghetti for a year. How great is that? The lucky couple will also be entered to win $500 worth of catering by Fazoli’s for their wedding reception, rehearsal dinner or shower.
“We were pleasantly surprised by the number of couples who got engaged at Fazoli’s last year,” said Cathy Hull, Fazoli’s Chief Marketing Officer. “This year, with the chance to have the wedding catered by Fazoli’s, we anticipate even more couples to make Fazoli’s the place to pop the question.”
To read the full story, click here.
Our Thoughts: Romance and Italian cuisine go hand-in-hand so what better way to propose than over a romantic Italian dinner? Think about the famous scene from Disney’s Lady and the Tramp. On top of that, each couple will receive free food for a year. We call that a win-win.
Copyright: Market Watch
Say “I Do” at DQ®
In celebration of Valentine’s Day, and the launch of its new Red Velvet Blizzard®, Dairy Queen is inviting all fans to get married and celebrate with a reception at their local DQ® restaurant on Valentine’s Day.
“Planning a wedding can be stressful, so this Valentine’s Day, we want to alleviate some of that stress by inviting our fans to celebrate their big day with the Dairy Queen brand,” said Barry Westrum, executive vice president of Marketing for American Dairy Queen Corporation (ADQ). “Not only are participating locations offering the venue where the happy couple can say their vows, but we’ll also provide the food for the reception and a signature Red Velvet Blizzard Cake at the restaurant. What better way to start off a sweet marriage than then to do it at a DQ restaurant?”
To read the full story, click here.
Our Thoughts: This is a generous idea by Dairy Queen. Planning a wedding can be stressful (and expensive). This is a great way to bring in more customers and create brand advocates. Plus, you’ll get a free Signature Red Velvet Blizzard Cake as part of the Valentine’s Day promotion.
We hope you enjoyed these stories and don’t forget to check back next Friday to get a roundup of the week’s biggest restaurant and foodservice news! We love to hear from our readers, so please share your thoughts, views, and opinions on these Valentine’s Day promotions in the comment section.
Thank you and have a wonderful Valentine’s Day!
CHD Expert 