Tag Archives: foodservice suppliers

Database for Foodservice Suppliers

4 Apr

Like most businesses, foodservice suppliers are constantly looking for new ways to both grow their reach in their current markets and expand into new ones. Whether their goal is to promote new products or services, to find new venues to work with, or to beef up sales with current customers, foodservice suppliers need to constantly focus on how they can consistently grow their foodservice operations.

There are many traditional methods used by foodservice suppliers to promote their new products, services and operations. For example: attending restaurant trade shows, buying lists for outbound sales calls, or networking with foodservice distributors, just to name a few.  Some of these methods are tried and true, but as the economy has been struggling, a greater emphasis has been put on utilizing resources (both time and money) to maximize efficiencies throughout any marketing efforts.  And fortunately, as our industry has been advancing so have the technologies that we work with.

At CHD Expert we have created a solution that offers a more effective process that foodservice suppliers can use to increase sales within the foodservice industry. In addition to being the expert in the away from home global foodservice market, CHD Expert also offers a service around foodservice market intelligence. By collecting, analyzing, segmenting, and managing the world’s largest foodservice database, CHD Expert is able to utilize it’s information to craft market intelligence that is ideal and tailored to any individual foodservice suppliers needs. This allows foodservice suppliers the ability to accurately assess a marketplace so they can make an educated business decision based on the most relevant information. In addition to our market intelligence reporting, we can also help foodservice suppliers in their sales efforts by providing complete contact information for an operator in a particular target market or desired segment. If you are a foodservice supplier you should get in contact with us so we can provide you with a free demonstration of our products and services, and find out how we can help you grow your business.


Sales of foodservice equipment, supplies and furnishings increased by 4.8% in Q4 2011

15 Feb

Foodservice Equipment and Suppliers

Yesterday there was some great news published by the FoodService Equipment & Supplies Magazine.  According to the latest Business Barometer released by the Manufacturers Agents’ Association for the Foodservice Industry sales of foodservice equipment, supplies and furnishings increased by 4.8% during the fourth quarter of 2011.This is great news!

The MAFSI data also reported that, sales in the US increased 5.3%, ranging from 6.6% in the south, 6% in the west, and  4.3% in both the Northeast and Midwest. Another thing that they reported is that Canadian sales are up 2.2% as well.

So, the next question we are all wondering is: If Q4 2011 did so well, what are the projections for 2012? MAFSI reps project a first quarter sales gain of 5.2% in 2012. For the year, the reps project a 6.6% increase in sales, the association’s strongest forecast in the 10-year history of the Business Barometer. One of the things that is contributing to this optimistic outlook in the rep community is the fact that 54% report an increase in quotations while only 21% are quoting less.

We are really excited about this forecast for the foodservice equipment and supply industry which was really hit hard during the economic recession. This also give us at CHD Expert the opportunity to share that for any foodservice equipment manufactures or suppliers who are looking to expand their product’s reach, we can help. We provide customizable solutions that can help foodservice organizations optimize their sales and marketing strategy with quality data. Specifically, we can help organizations who have the following challenges:

1. Data fragmentation

2. Multiple sources of data

With the assistance of the CHD Expert FIND database and FIND Sweeper, we can help organizations improve the hygiene of their data which minimizes the need for a “spray and pray” approach. The benefit here is that by improving the quality of your database, or by working with us to provide you with quality foodservice leads, we help improve organizational efficiencies because the sales and marketing team are going after quality leads and prospects as opposed to just going after any and everyone.

If you are a foodservice manufacturer and have any questions about foodservice marketing, please don’t hesitate to give us a call at 312-768-6900 – or send us a email at bbloom@chdexpert.com

Equipment Manufacturer Sales in the Foodservice Industry: It’s All About Timing!

10 Feb

Foodservice equipment manufacturers: lifespan & who to target?

Most professionals agree that the average lifespan of commercial kitchen equipment is around 10 years. However, life expectancy varies depending on the type of machine and the maintenance it receives. Some equipment, often electric, might fall to a 5-8 years lifespan whereas; properly maintained equipment can last much longer than 10 years. Some appliances can even last up to 25 years.

A shorter lifespan is generally expected for appliance such as ice machines, dishwashers, coffeemakers and coolers. Some bars, restaurants and other away-from-home foodservice operators prefer leasing over buying these specific products, due to their short life expectancy. Additionally, gas powered appliances are often recommended over electric powered appliances because they have a much longer life expectancy and are often thought to better fit restaurants’ needs (less time to heat up, better temperature regulation).

How to pinpoint commercial foodservice operators who need equipment replacement? For equipment companies to draw useful conclusions from the information about the lifespan of commercial kitchen equipment there is a need to look at the age of U.S. restaurants. The age of the restaurant is as important as knowing how long their equipment will last because it is unlikely that a restaurant will replace their large equipment within a year of opening.

Restaurant Equipment Manufacturers

Restaurants Years In Business

A staggering 88% of restaurants have been open for less than 10 years and almost 38% have been open for less than 5 years. Therefore, more than a third of restaurants are probably not interested in replacing their large kitchen equipment.

Since only 12% of commercial foodservice operators have been open for more than 10 years, this is the best segment of the restaurant universe for equipment manufactures to target with sales and marketing efforts. Targeting these specific operators will considerably improve response rates, decrease marketing spend and ultimately help your sales team become more productive.

According to Cathy Kearns, General Manager at CHD Expert, “More than ever before, equipment manufacturers in food service need market intelligence that allows them to be in the right place at the right time when the operator is ready to buy as well as replace their equipment.”

For more information on the foodservice industry please send an email to Brad Bloom at brad@chd-expert.com.

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