CHD Expert Presents: The Clean Data Challenge – How Accurate is Your Organization’s CRM or Database?

21 Aug

CHD Expert is challenging organizations to test the accuracy of their current CRM or database. If you utilize data for sales, marketing, or business decisions, take the challenge and compare the accuracy of your data to CHD Expert’s Foodservice Industry National Database.

Chicago-based foodservice database and analytics company, CHD Expert, is rolling out the Clean Data Challenge: How Accurate, Complete, and Clean is your Organizations Database? The company is asking organizations to compare their current data to CHD FIND® (Foodservice Industry National Database), the industry’s highest standard for foodservice data.

Customers can count on CHD Expert’s database. With consolidated data from over 80 different sources, it is guaranteed the most accurate in the industry, and every record is supported with a money back guarantee. To prove this, CHD Expert is proposing that businesses take a stand against dirty data, and compare their current data records to CHD Expert’s FIND® Database. To help make this happen, CHD Expert is extending a free sample match opportunity until September 30th, 2013.

The Clean Data Challenge will provide participants with a gauge on the accuracy and completeness of their current database, as well as put them in contact with a CHD Expert data specialist to help determine the best ways the data can be used to benefit their business. This includes insight surrounding market penetration, and how many additional foodservice operators are available in the selected sample region.

To participate in the Clean Data Challenge, please identify and provide CHD Expert with 1,000-2,000 records for comparison. A CHD Expert data specialist will then walk participating organizations through a 4-step process, summarized below.

Step 1: Data Preparation: Select geography from current records that makes up approximately 1,000-2,000 records, and compile it in .xls or .csv format. Include a unique ID, business name, address, and phone#.

Step 2: Data Cleansing: CHD Expert will prepare the data as follows:

  • Postal normalization
  • Removal of dirty data and special characters
  • Formatting of all fields
  • Deduplicating repeated records

Step 3: Match and Append: CHD Expert will then match the clean data to CHD FIND’s master records, appending it with information from the CHD FIND database. This can include, data on market segment, market information, and/or contacts. Which businesses have closed will also be identified. It all adds up to a clear, defined picture of the current holes in the data.

Step 4: Delivery of Results: CHD Expert will provide participating organizations with the results from the Clean Data Challenge, and walk through the findings with selected participants. For further incentive, participating organizations will be provided with approximately 200 NEW additional sales and marketing leads in the same geography, which are currently NOT in the database.

“Rarely does a company have a database that is 50-60% accurate. Normally it is significantly worse,” states Brad T. Bloom, Director of Sales for CHD Expert North America. “What I find most interesting is people’s reaction when the challenge shows them how incomplete and/or inaccurate their data truly is. Some people are shocked, and some are not surprised at all. Regardless of their initial reaction, they are glad they participated in the challenge, and come away with a lot of insight. If your organization has data, put it up to the challenge. You will be surprised to see how it compares to the industry’s best.”

No business is too big or small to participate in CHD Expert’s Clean Data Challenge. If your organization is interested in participating, please register on CHD Expert’s Data Challenge Page and a CHD Expert representative will be in contact.

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