Bar Trends: Liquor Sales Continue To Increase In Commercial Foodservice Industry

21 Jan

By Nicolas Watson

As most Americans know, as soon as you turn 21 you are officially allowed into a bar, and can legally consume alcoholic beverages wherever they are served (in most cases of course!). So it is no surprise that despite the struggling economy we continue to see positive trends in the bar segment, as liquor is something people drink both when they are happy and when they are sad.

Even in this volatile economy we continue to see indicators and reports that liquor sales continue to grow. In early December, the Huffington Post published an article titled, Increase In Liquor Sales At Restaurants, Bars Linked To Economic Recovery: Study, where they discussed a report from our partners at Technomic, which confirmed this trend as it relates to the restaurant industry. The article said:

“The sale of beer, wine and spirits in restaurants, bars and other licensed locations increased 4.9 percent in 2011, according to a new a study by restaurant research firm Technomic, published Nov. 29. The increase led to a total of $93.7 billion in sales last year, and Technomic contends that those numbers will only rise more in 2012 and 2013.”

To read the whole article in the Huffington Post, click here.

After reviewing our own data, we too can confirm that their 2012 prediction were correct! As we are going to announce in our 2012 Restaurant Industry Update, the Bars segment grew during 2012. The number of bars in the US increased by 2.70 percent. The bars segment had the third largest net change in market segment in 2012, only after FSR-Family Style and LSR-Quick Casual, each of which increased the number of operators by 3.80 and 3.17 percent respectively. It’s great that we can use our foodservice database to verify that the 2012 predictions were correct.

If you’d like to learn more about the 2012 Restaurant Industry Update, or how the bar segment factored into the overall growth,  please email Brad Bloom:


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