Healthy Food Trends Having A Positive Impact On Chain Growth in 2012

8 Jan

Every new year starts with a New Year Resolution, and for most people, at least one of their resolutions includes the idea of becoming more “healthy.”

Interestingly enough, we are starting to see that trend come to life in the foodservice industry as well, as people become more health conscious in their buying decisions. And we believe that healthy food trends are having a positive impact on chain growth. Today we read a great article in The Packer titled, “Apple slices, small fruit gain ground in foodservice,” and we wanted to support their findings with our own foodservice data. In the article, they state that:

“The past three years, we’ve seen an increase in distribution of fresh-cut apples into the quick-service restaurants — this includes McDonald’s and Subway,” said Tony Freytag, senior vice president of sales and marketing for Crunch Pak, Cashmere, Wash. In fact, the sliced-apple giant reports a 51% sales increase over the past four years.”

While we can’t comment over the past four years, what we can say is that our foodservice industry data supports that there has been growth in the limited service restaurant quick service segment over the past year. According to our latest report on the 2012 Net Market Change (which we will be publishing by the end of the month) there has been a positive percent growth of 0.53% in the LSR-QSR market segment. Just to clarify, we define the LSR-QSR market segment as having an average check be under $7 and are considered traditional “fast-food” restaurants, like McDonalds or Subway.

In conclusion, we are seeing that healthy food trends are having a positive impact on LSR-QSR Chain growth, as more and more people are looking for grab-and-go ways for staying heathy durring their time crunched day. Additionally, as more people are pressed for time and money, we are starting to see LSR-QSR Chains cater to the changing consumers needs, for example the introduction and sale of packaged sliced apples.  This idea is supported by the fact that over the past few years, Crunch Pak, a sliced packaged apple provider, has seen significant growth as consumers change their habits and chains change their menu options to address their needs.

If you’d like to talk about the 2012 foodservice market, or learn more about what other type of foodservice data we offer, email me, Nico Watson at nwatson@chd-expert.com. Happy New Year!

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