3 Ways Foodservice Businesses Can Use Foodservice Industry Data To Improve Their Sales

17 Dec

Since we are in the business of collecting, segmenting, managing and analyzing data, one of the questions we regularly get asked from prospective clients is,  How can CHD Expert’s data can help me improve sales?

To answer this question, we’ve identified three ways foodservice businesses can use foodservice industry data to improve their sales (see below).

In addition to being focused solely on data, one of the other services we provide is foodservice consulting, providing insight on how the use of targeted data can help improve sales for foodservice companies.

  1. Increase your booth traffic at a trade show. If you are looking to let more people know about your attendance at a trade show, something we could do is create a list of operators (potential clients) with a 25 mile radius of the trade show informing them about your attendance at the show and asking them to come visit your booth for a free consultation. This is one strategy you could use to increase leads and sales.
  2. Visualize the foodservice landscape. If you are looking to expand your products or services into different markets, one of our data capabilities includes outlining the foot print of what operators exist in a particular area, in addition to the food and beverage marketing potential in that same area.  For example, if you make a type of soft drink and you want to know what operators in a particular state, city or zip code sell canned soft drinks, or what the propensity for operators to buy in that area is, we can give you that data so that you can work with your sales and marketing team to reach out to new and relevant opportunities and increase sales.
  3. Target more qualified leads. The foodservice industry is constantly changing, with new openings and closings happening daily. Most organizations don’t have the capabilities to keep on top of this changes to the data, which means that the sales and marketing teams might be sending communications or direct mail to addresses or contacts that no longer exist. One of the things that makes us unique, is that we are the only company for focuses solely on foodservice data. As a result, our data is 99% accurate, and we guarantee it.  Don’t waste money or your sales and marketing teams time reaching out to unqualified or out of date leads. By using our data, we’ll help you target more qualified leads by utilizing high quality and accurate data to improve the number of leads and sales your organization can generate.

If you have any questions, or want to ask us about other possible scenarios where foodservice data can help you improve your sales, fill out the form to talk to one of our experts. Or email Nico directly at nwatson@chd-expert.com. We are happy to share our expertise with you or provide any other foodservice consulting services. Feel free to stop by to check out our website. Visit www.chd-expert.com.


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