Database Management: Answers about Database Cleansing, Matching & Appending

7 Jun

With many ways to correctly and incorrectly manage data, sometimes even the
terms can get confusing. Well, not to worry because we are experts in  database management.

Terms like data scrubbing, data cleaning, data design, data storage, data security, or our favorite “dirty data”  are all part of the data management process. According to Data Management International or DAMA, international data management is “the development and execution of architectures, policies, practices and procedures that properly manage the full data lifecycle needs of an enterprise.” Needless to say, there is a lot that goes into the process.

So now that we have a brief introduction, lets talk about Database cleansing.

According to Wikipedia Database cleansing is the “process of detecting and correcting (or removing) corrupt or inaccurate records from a record set, table, or database. Used mainly in databases, the term refers to identifying incomplete, incorrect, inaccurate, irrelevant, etc. parts of the data and then replacing, modifying, or deleting this dirty data.”

Or simply put, going through your current database and making sure that all of the information is up to date and accurate.

Now as a business it is important that both your database and data are clean of any errors. An example we hear from our clients all the time is when someone on their sales team is trying to market and sell to their potential customers and half of their information is incorrect. This happens all of the time, especially in the foodservice industry. One of the greatest challenges we help foodservice industry professionals with, is keeping track of foodservice industry data. With the amount of turn over in the industry, it is very important for businesses to keep up. But the good news is that this is what we specialize in. We are the global experts in collecting, managing, segmenting, and analyzing data from the foodservice industry.

We hope that this brief description helps to clear up some confusion. And, if you have more questions about database management, we’d be happy to answer them. Whether your looking to have your data cleaned and matched, get some clean data of your own, or just to ask questions, give us a call, CHD Expert is here to help out.


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