CHD Expert’s Five Tips for success at the NRA Tradeshow

24 Apr

The 2012 National Restaurant Association Show in Chicago is just around the corner, and this years event is expected to be one of the biggest and best on record. The NRA show is held at McCormick Place in down town Chicago. Lucky for us, the foodservice industries biggest event will take place only minutes away from CHD Expert’s US headquarters on Jefferson Street.  This year eight of our team members will be attending the show, including our CEO Paul Hagege who is coming from our global headquarters in France.  With an anticipated attendance of 58,000 industry professionals, over 1,500 exhibitors, and an extra-special key note speech by President Bill Clinton, the 2012 NRA show is sure to be an action pack weekend that should live up to the hype.

Because there is so much we want to accomplish in this four day period (May 5-8, 2012) we have developed an effective game plan in order to spend our time as efficiently as possible.  Now, while the exact details are reserved for our internal team, we wanted to share 5 Tips on how you too can have a positive experience at the NRA tradeshow.  Additionally, if you are going to be at the show and would like to set up some time to talk we’d love to meet you! Just give us a call or send us an email 1-888-243-0154 bbloom@chd-expert.com

CHD Expert’s Five Tips for success at the NRA Tradeshow

1. Do your homework

  • Get an NRA exhibitors list and know who is going to be at the show
  • Create a list of companies you want to meet during the show
  • Create a list of sessions you want to attend
  • Prepare and rehearse your elevator pit

2.  Get to the show early to pick up your badge and attendee materials

  • Avoid the lines and last minute confusion. If you know you will be attending, buy your ticket online so you can simply show up and get your badge
  • Take a look at what’s inside the event bag and review the information. There could be special offers or addition sponsored events that might be worth attending
  • Take a look at the exhibitor floor map and identify where the booths are that you most want to visit

 3. Walk the floor with a purpose

  • Hit your most valuable targets first and identify who the best person is to speak with
  • Make a good first impression. You only get one
  • Everyone (yourself & everyone you speak with) will talk with hundreds or thousands of people and you should do your best to be remembered  
  • Take notes. Who you spoke with, what you spoke about, what they looked like, etc.
  • Walk with confidence and make sure you make your purpose known. Everyone is there exploring new business opportunities, do not be timid expressing your interest
  • Hand out your card, white paper or other marketing materials that would benefit your grater cause

4. Follow-Up Strategy

  • Establish how and when you will be following up with any contacts made
  • Follow up exactly in that manner. Good follow through and delivering on what you said is crucial in verifying your first impression
  • Refer to your notes to make sure you are on point

5. Enjoy yourself

  • “Choose a job you love and you will never have to work a day in your life.” Confucius


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