How CHD Expert can help you sell more foodservice equipment

8 Feb

As we mentioned in last weeks entry, we are going to be attending the The North American Association of Food Equipment Manufacturers Conference (NAFEM) later this week. With that said, this months blog posts will be dedicated to foodservice equipment manufacturer related topics.

Here at CHD Expert, one of the things we take pride in is having the most accurate and up to date global foodservice database. Foodservice equipment manufactures use our data to help their sales teams generate leads for their products or services and we have helped countless businesses increase their direct sales.

One way we help foodservice equipment manufacturers is by providing them with actual operator contacts (potential leads), to help expand their product’s reach. For example, let’s say the oven equipment manufacturer Baxter has a business goal to sell X% more product this year to new bakeries that just opened in the past six months. Well, CHD Expert can help. CHD Expert’s FIND Database has a list of quarterly restaurant openings and closings. From this list, via the Easy2FIND product, we can segment the data further to really pinpoint the most optimal leads for your sales and marketing team.

With our Easy2FIND tool, you can first segment operator data by geography. Let’s say we want to target restaurants within a 20 mile radius of downtown Chicago.  Then we can break the data down further to identify your ideal customer by using the market segment filter. We can identify: menu type, years in business, number of rooms, annual sales, number of employees, average check, the decision makers contact info and more.

This type of data can really help streamline the sales and marketing process, because you now have the information you need in order to contact the right leads. CHD Expert’s FIND database offers a wide range of data and can be considered a foodservice supplier database, foodservice manufacturing database, or an overall foodservice marketing database.

For more information about the FIND Database or Easy2FIND services, check out our website or email Brad Bloom, head of sales, at bbloom@chd-expert.com.

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